Instantly
Cold email at scale with built-in warmup — the core of a done-for-you outbound offer
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What Instantly is
Instantly.ai is a cold-email platform built for volume: unlimited sending accounts with inbox rotation, automated warmup, a B2B lead database, and a unibox for managing replies across every inbox. It's the most popular entry point for agencies running cold email for clients. Deliverability tooling is the product — campaigns, warmup, and verification in one subscription.
Key features
- Unlimited email-account connections with inbox rotation
- Automated warmup pool to protect sender reputation
- Campaign sequences with spintax and A/B testing
- Unibox: one inbox for replies across all sending accounts
- Built-in B2B lead finder and email verification (paid add-ons)
- Webhooks, API, and CRM integrations for reply handoff
💰 Sell it as a service
The offer
A done-for-you cold-email agency offer: domains and inboxes provisioned, copywriting, list sourcing, and managed campaigns that hand qualified replies to the client's sales team.
What to charge
$1,500–$3,000/mo per client, or $150–$300 per positive reply on performance deals. Infrastructure costs (domains, inboxes, Instantly) run $200–$400/mo per client — the rest is margin.
How it gets delivered
Per client: 3–5 secondary domains, 9–15 inboxes warming for 2–3 weeks, lists from Apollo or Clay, then 2–3 angle tests per month. Manage all clients from one Instantly workspace with the unibox.
This is one offer. AI Operator Academy is where operators build the full stack — packaging, pricing, fulfillment, and a peer group selling the same services. $999/yr.
Related tools
Apollo.io
A massive B2B contact database plus sequences — the engine of a $2K/mo lead-gen retainer
From $49/user/mo (annual billing)
Clay
Waterfall enrichment and AI research — the tool behind $5K/mo GTM engineering retainers
From $167/mo
Smartlead
Unlimited inboxes and white-label ready — run every client's cold email under your brand
From $39/mo
lemlist
Multichannel outreach with deep personalization — campaigns clients pay monthly for
From $39/mo
Ready to build with Instantly?
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