Apollo.io
A massive B2B contact database plus sequences — the engine of a $2K/mo lead-gen retainer
Affiliate link — Toolfab may earn a commission, at no extra cost to you.
What Apollo.io is
Apollo.io combines one of the largest B2B contact databases with email sequencing, dialing, enrichment, and intent data in a single platform. The free tier and cheap entry plans make it the default prospecting stack for SMB outbound. For operators, it's the lowest-cost way to deliver list building, enrichment, and outbound campaigns as a paid service.
Key features
- B2B database with 200M+ contacts and rich firmographic filters
- Email sequences with A/B testing and deliverability controls
- Chrome extension for LinkedIn prospecting and enrichment
- Dialer with call recording on higher tiers
- Buying-intent signals and job-change tracking
- CRM enrichment and bi-directional HubSpot/Salesforce sync
💰 Sell it as a service
The offer
A done-for-you outbound lead-gen service for B2B SMBs: ICP definition, list building from Apollo's database, campaign copy, and managed sequences that book meetings on the client's calendar.
What to charge
$1,500–$3,000/mo retainers, or $100–$200 per booked meeting on performance hybrids. Your Apollo cost is under $100/mo — the margin is in the service.
How it gets delivered
Build saved searches per ICP, export and verify lists, run sequences from client-owned domains, and report weekly on replies and meetings. One operator can run 5–8 clients with templates.
This is one offer. AI Operator Academy is where operators build the full stack — packaging, pricing, fulfillment, and a peer group selling the same services. $999/yr.
Related tools
Clay
Waterfall enrichment and AI research — the tool behind $5K/mo GTM engineering retainers
From $167/mo
Instantly
Cold email at scale with built-in warmup — the core of a done-for-you outbound offer
From $47/mo
Smartlead
Unlimited inboxes and white-label ready — run every client's cold email under your brand
From $39/mo
Hunter
Find and verify any business email — list-building projects that close fast
From $34/mo (annual billing)
Ready to build with Apollo.io?
Affiliate link — Toolfab may earn a commission, at no extra cost to you.