Attio
The data-model CRM startups want — high-ticket builds for operators who speak GTM
What Attio is
Attio is a modern, highly flexible CRM where the data model is fully customizable — objects, attributes, and relationships configured like a database, with enrichment and AI-powered automations layered on top. It's the CRM of choice for startups and GTM-engineering teams that find legacy CRMs rigid. Free tier covers up to 3 users.
Key features
- Fully customizable data model: custom objects, attributes, and relationships
- Automatic enrichment of people and companies from email and calendar
- Workflow automations with AI steps and automation credits
- Call intelligence and advanced permissions on Pro tier
- Real-time collaborative records, notes, and views
- Strong API plus native Clay and data-stack integrations
💰 Sell it as a service
The offer
CRM architecture for funded startups and agencies: design the object model around their actual GTM motion, wire up enrichment and automations, and sync Clay-built lead lists straight into pipeline views.
What to charge
$2,500–$6,000 per build. Startups pay more for speed — position as 'a RevOps hire's first quarter, delivered in 2 weeks.' Add $500–$1,000/mo for workflow upkeep.
How it gets delivered
Discovery on their sales motion, then build objects, attributes, views, and automations in 5–10 working days. Document the data model in Notion so the client's team can self-serve afterward.
This is one offer. AI Operator Academy is where operators build the full stack — packaging, pricing, fulfillment, and a peer group selling the same services. $999/yr.
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