Runway
Pro-grade AI video generation you can package into $1,500+ video ad campaigns
What Runway is
Runway is an AI video platform for generating and editing video from text, images, and reference footage, with its Gen-4 family of models. It's the strongest pick when clients need cinematic product shots, b-roll, or ad concepts without a film crew. Credits-based plans make per-project costing predictable.
Key features
- Gen-4 text-to-video and image-to-video generation
- Video-to-video restyling and motion control over reference footage
- AI image generation plus inpainting and green screen tools
- 4K upscaled export and ProRes on Pro plan and up
- Credit system that maps cleanly to per-project costs
💰 Sell it as a service
The offer
Short-form AI video ads and product b-roll for SMBs — 3-5 polished 15-30 second spots per campaign for businesses that can't afford a $5K video shoot.
What to charge
$1,000-$2,500 per ad campaign or $1,500/mo for an ongoing video content retainer. A $28/mo Pro plan covers multiple client campaigns in credits.
How it gets delivered
Storyboard in a doc, generate scenes in Runway, cut and caption in Descript or VEED, deliver platform-ready exports. Budget credits per client so heavy revision rounds don't eat margin.
This is one offer. AI Operator Academy is where operators build the full stack — packaging, pricing, fulfillment, and a peer group selling the same services. $999/yr.
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