Relay.app
The human-in-the-loop automation platform that shut down September 2026 — migrate to Make or Gumloop
What Relay.app is
Relay.app was an automation platform built around human-in-the-loop steps: AI drafted the email, proposal, or CRM update, and a person approved it before anything sent. It shut down on July 16, 2026 (free accounts lost access August 15, paid accounts September 14). The founders and team were hired by Google; the product was not acquired, just turned off. All user data and automations were permanently deleted at shutdown.
Key features
- Human-in-the-loop steps: approvals, data inputs, and task handoffs inside automations (discontinued)
- Announced shutdown July 16, 2026; free access ended August 15, paid access ended September 14
- Founders and team hired by Google; product was not acquired, just closed
- All user workflows and data permanently deleted at shutdown
- Best migration path: Make.com for complex multi-step logic, Gumloop for AI-native workflows
💰 Sell it as a service
The offer
There is no service to build on Relay.app — the tool is gone. If you sold human-in-the-loop automation builds on Relay, migrate clients to Make.com or Gumloop and charge for the rebuild.
What to charge
A migration project (rebuild 3–5 key automations in Make) is $800–$2,000 per client depending on complexity. The human-approval selling angle still works in Make using scenarios with 'router' steps and email/Slack approval triggers.
How it gets delivered
Audit the client's Relay workflows before the shutdown deleted them (if you have screenshots/docs), rebuild in Make or Gumloop, and retrain the client approver. Gumloop has the closest AI-native UX; Make is the most stable long-term choice.
This is one offer. AI Operator Academy is where operators build the full stack — packaging, pricing, fulfillment, and a peer group selling the same services. $999/yr.
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