Relay.app
Human-approved automations that close risk-averse clients other tools scare off
Affiliate link — Toolfab may earn a commission, at no extra cost to you.
What Relay.app is
Relay.app is an automation platform built around human-in-the-loop steps: AI drafts the email, proposal, or CRM update, and a person approves it before anything sends. It combines AI actions and agents with 100+ deep integrations and can assign workflow steps to specific teammates. Best for operators selling automation to risk-averse SMBs that won't accept fully hands-off systems.
Key features
- Human-in-the-loop steps: approvals, data inputs, and task handoffs inside automations
- AI actions for drafting, summarizing, extracting, and classifying with built-in credits
- 100+ deep integrations covering common SMB stacks (Google, Slack, HubSpot, Notion)
- Multi-player workflows that assign steps to specific teammates
- AI agents that take instructed actions across connected apps
- All features included on every plan, including free
💰 Sell it as a service
The offer
Sell approval-gated automations to service businesses that fear full automation: AI drafts the outreach, proposal, or CRM update, and the owner clicks approve. It's the wedge offer for first-time automation buyers.
What to charge
Charge $1,000-$2,500 per build + $250-$400/mo management. The human-in-the-loop pitch closes risk-averse clients — law, finance, healthcare-adjacent — who say no to fully automatic Zapier-style systems.
How it gets delivered
Builds are fast because Relay's UI is simpler than Make or n8n, so quote fixed-fee and ship in days. Train one client-side approver and the system runs itself between retainer check-ins.
This is one offer. AI Operator Academy is where operators build the full stack — packaging, pricing, fulfillment, and a peer group selling the same services. $999/yr.
Related tools
Zapier
The 8,000-app automation standard — the easiest automation sale to make to SMB clients
From $19/mo
Make
Visual automation that handles complex logic cheaply — and pays a 35% affiliate cut
From $12/mo
Gumloop
AI-native workflows you can package into $1,500+ implementations for SMB clients
From $37/mo
Lindy
No-code AI employees you can install for clients at $2,000 setup + $500/mo
From $49.99/mo
Ready to build with Relay.app?
Affiliate link — Toolfab may earn a commission, at no extra cost to you.